Real Solutions, Rooted in Campaigns
Our Approach
At B Holding Group Foundation, our approach is built on more than programs — it’s about creating campaigns that move people. We design and execute high-impact social marketing initiatives that combine the creativity of an advertising agency with the cultural insight of a community-based nonprofit.
Listening First
Every campaign begins with listening — to communities, youth, local leaders, and institutions. By pairing on-the-ground insights with evidence-based strategies, we develop messages that resonate, build trust, and inspire action.
Campaign Development & Execution
We specialize in turning ideas into large-scale, measurable campaigns. Our core focus areas include:
- Public awareness campaigns across outdoor, digital, print, and broadcast media
- Behavior change communications (SBCC) targeting underserved populations
- Bilingual (English/Spanish) campaign design tailored for cultural nuance
- Digital health marketing (web, social media, SMS, influencers) to reach younger audiences
- Community activations and experiential events that drive participation
Expanding Impact
Our model strengthens reach and outcomes by:
- Leveraging digital platforms to amplify government and partner messages
- Deploying billboards, buses, mobile activations, and digital screens for nationwide visibility
- Partnering with media outlets and ad firms to ensure top-quality production and placement
- Building ambassador programs and peer networks to extend campaigns into schools and communities
Technology & Innovation
We integrate technology into every stage of execution:
- Real-time dashboards to track campaign impressions and engagement
- Digital analytics for message testing and optimization
- Social media monitoring to identify misinformation and adjust strategies quickly
- Mobile platforms for two-way communication and reporting
Accountability Without Bureaucracy
While our core strength is campaigns and execution, we embed accountability into every project.
- Post-campaign evaluations measure reach, awareness uplift, and behavior change
- Rapid reporting provides contracting officers with data in formats they expect
- Lean, nonprofit efficiency means lower overhead and faster delivery than traditional ad agencies
