Campaign Platforms That Deliver Real-World Impact
Our Programs
B Holding Group Foundation’s programs go beyond outreach — they are large-scale campaign platforms that integrate advertising, social marketing, and digital engagement. We have demonstrated the ability to design, execute, and measure campaigns that reach millions while maintaining cultural credibility and nonprofit efficiency.
Protect the Culture Campaign
A multi-month, city-wide initiative funded by Gilead, combining billboards, radio, social media, and community activations to promote HIV prevention and PrEP awareness.
- Delivered millions of impressions across Atlanta through outdoor and digital media.
- Hosted bilingual community events and activations at colleges and community hubs, reaching thousands of young adults.
- Designed creative assets aligned with U.S. government and public health priorities.
Social Marketing at Scale
BHGF has built and executed nationwide awareness campaigns that drive consumer demand, increase visibility, and improve access to health and wellness products.
- Managed retail and government-focused initiatives that resulted in millions of prevention products distributed.
- Coordinated co-branded activations with NGOs, health departments, and corporations.
- Created culturally precise messaging that improved engagement and behavior change in underserved communities.
Telehealth and Digital Campaigns
We design consumer-facing campaigns that expand access to preventive health services through digital platforms.
- Executed paid digital campaigns across Meta, TikTok, and Google with measurable conversions.
- Built influencer and UGC content pipelines to drive engagement with younger, tech-native audiences.
- Designed digital funnels that mirror embassy-style outreach: bilingual messaging, trusted digital touchpoints, and measurable action.
National Ambassador Platforms
BHGF manages ambassador programs across the country, engaging students from HBCUs and other colleges that serve diverse populations.
- Ambassadors extend national campaigns into campuses, communities, and hard-to-reach populations.
- Programs emphasize peer-to-peer credibility, ensuring campaign messages are trusted and acted upon.
- Modeled after international NGOs, our ambassador networks provide grassroots distribution and feedback loops for large-scale campaigns.
Core Program Areas
- Strategic Communications Campaigns – Billboards, buses, mobile activations, radio, TV, digital, and influencer-led outreach
- Consumer & Retail Marketing – Social marketing and product campaigns that drive measurable uptake
- Digital Health Campaigns – Paid ads, influencer campaigns, and SEO strategies for telehealth and digital platforms
- Social & Behavior Change Communication (SBCC) – Evidence-based campaigns that influence health, education, and civic outcomes
- Community Engagement Platforms – Ambassadors, NGOs, and universities serving as multipliers for national campaigns
- Culturally Competent Bilingual Messaging – English/Spanish content tailored for U.S. and international audiences
Our Impact